X APRIL FOOLS
BIG BRAND CREATIVITY
ON TOP FORM
BY HANNAH ALLEN | 01-4-22
It's the day that just keeps on giving, well until midday at least.
Boy, April Fools 2022 did not disappoint. From edible chocolate sanitary towels, wedding un-invitations to superfast international food delivery, we delve into some of the best big brand tomfoolery on offer..
PASSIVE AGGRESSIVE UN-INVITES
PICTURE / HITCHED.CO.UK
Searching for a way to let someone know they are NOT invited to your special day? Hitched used their post to give couples tying the knot the chance to let friends and family members that cannot take hints that they are not invited to the wedding. A small number of these un-invites are actually available to order now.
ICELAND KILLS TWO BIRDS WITH ONE STONE. CBD HASH BROWN FRIES.
As attitudes and acceptance into the scientific health benefits of CBD grow stronger, Iceland took this opportunity to create a breakfast of champions. The classic 'hash' brown fries are cooked in CBD oil. Sure to get you high, and cure your muchies.
BREAKING THE STIGMA OF MENUSTRATION
Whilst the CBD will feed our morning hunger, what about those pesky period chocolate cravings? Worry not, Kotex has you covered. They spoof-launched an edible winged sanitary shaped chocolate bar, complete with raspberry filling. The company's mission to break the stigma around periods.
EMIRATES GOES HEAD-TO-HEAD WITH UBER EATS
Emirates is known for its April Fools pranks, most noticeably for its Airbus A380s being built with full-sized swimming pools. This year they take on the giants of food delivery with a new venture, Emireats. The airline promises to deliver authentic international cuisine direct from anywhere in the world. Delivering soon? Maybe.
HOME RENOVATIONS TAKE A TURN FOR THE WORST
Our favourite elaborate architecture and interior design programme launch a spin-off. That's right, coming to your screen soon is 'Bland Designs'.
WILL TWITTER FINALLY GIVE EVERYONE WANT THEY REALLY, REALLY WANT?
Not a chance.
HOW MUCH ARE YOU MISSING FESTIVALS?
A weekend at a festival conjures many senses. That feeling of total freedom, the music, dancing until the sun comes up, the grass/mud, and wafts of freshly cooked wood-fired pizzas and chips. Oh no, wait, is that the smell from the burger van or the loos? Enter, Skiddle who introduced its new festival scented candle Festiv'eau.
We've been without proper festivals for two years, so if you didn't bag any Glastonbury resale tickets last Sunday - you can bring the smells into your very own home. Well, if it's good enough for Gwyneth Paltrow?