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We love the magic we create for our clients
If you know where you are from, it is harder for people to stop you where you are going
If you know where you are from, it is harder for people to stop you where you are going
If you know where you are from, it is harder for people to stop you where you are going
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We love it when our email pings.
DO YOU KNOW YOUR BRAND ARCHETYPE?
ARE YOU STRUGGLING TO FIND YOUR BRAND'S VOICE?
A brand archetype is a universally recognisable, innately
understood character type or role that a brand can embody.
Archetypes are imprinted and hardwired into our psyches. When properly identified, brand archetypes will reflect the
personality of brands.
Carl Jung, a Swiss psychologist, and psychiatrist who founded the analytic psychology, in some aspects a response to Sigmund Freud's psychoanalysis, Jung proposed and developed the concepts of the extroverted and the introverted personality, archetypes,
and the collective unconscious.
Here are the 12 archetypes he created.
BY HANNAH ALLEN | 11-3-22
THE INNOCENT
Exhibits happiness, goodness, optimism, safety, romance and youth
THE EVERYMAN
Seeks connections and belonging; is recognised as supportive, faithful, and down-to-earth.
THE HERO
On a mission to make the world a better place, the Hero is courageous, bold, and inspirational.
THE REBEL
Questions authority and breaks the rules; the Rebel craves rebellion and revolution.
THE EXPLORER
Finds inspiration through travel, risk, discovery, and the thrill of new experiences.
THE CREATOR
Imaginative, inventive, and driven to build things of enduring meansing and value.
THE RULER
Creates order from the chaos, the Ruler is typically controlling and stern, yet reponsible and organised..
THE MAGICIAN
Wishes to create something special and make dreams a reality, the Magician is seen as visionary and spiritual.
THE LOVER
Creates intimate moments, inspires love, passion, romance, and commitment.
THE CAREGIVER
Protects and cares for others, is compassionate, nurturing, and generous.
THE JESTER
Brings joy to the world through humour, fun, irreverence, and often likes to make some mischief.
THE SAGE
Committed to helping the world gain deeper insight and wisdom, the Sage serves as the thoughtful mentor or advisor.
What archetype would you class yourself as?
HANNAH SAYS
To give you a hint Google is a Sage archetype, filling the consumer's need for understanding and knowledge. Tesla and Apple are both Magician's -they have big ideas to change the world and question the status quo.