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Your employer brand in its most purest form is your reputation as a place to work.

 

Whether you are gunning for world domination or you need to attract the right calibre of candidates - your employer brand does the talking for you.

 

In fact, your company's reputation matters more today than ever.

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86% of workers would not apply for, or continue to work for, a company that has a bad reputation with former employees, or the general public.

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Modern Office

Employer Branding

A strong employer brand could see

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Reduction in hiring costs

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Reduction in staff turnover

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Lower absenteeism 

rates

You don't pick talent.

Talent picks you.

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If a candidate does not like what they see online about a potential employer - they will not even apply. Even if they are currently unemployed. 

 

So what are they looking for?

  • Positive culture

  • Opportunities for growth

  • Learn & develop

  • Benefits & perks

  • Work/life balance

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This list in not exhaustive, we're merely scratching the surface.

But, potential employees would take these points over a higher salary.

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What do prospective employees look for in a company?

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“Marketing is no longer about the stuff that you make but about the stories you tell.”

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Seth Godin

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Where do we start?

We could give you a very easy bullet point list to work through,

but this isn't 2006.

 

It starts with your story.

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Who, why, what?

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