Your employer brand in its most purest form is your reputation as a place to work.
Whether you are gunning for world domination or you need to attract the right calibre of candidates - your employer brand does the talking for you.
In fact, your company's reputation matters more today than ever.
86% of workers would not apply for, or continue to work for, a company that has a bad reputation with former employees, or the general public.
A strong employer brand could see
Reduction in hiring costs
Reduction in staff turnover
You don't pick talent.
Talent picks you.
If a candidate does not like what they see online about a potential employer - they will not even apply. Even if they are currently unemployed.
So what are they looking for?
Opportunities for growth
Learn & develop
Benefits & perks
This list in not exhaustive, we're merely scratching the surface.
But, potential employees would take these points over a higher salary.
What do prospective employees look for in a company?
“Marketing is no longer about the stuff that you make but about the stories you tell.”
Where do we start?
We could give you a very easy bullet point list to work through,
but this isn't 2006.
It starts with your story.