Let's start with it's definition; branding is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.
Branding your business is absolutely critical. The impact of creating a successful brand can be broken down into the following factors:
♟ Makes yours business instantly recognisable
♟ Builds a reputation for you and your company
♟ Builds a connection with your audience
♟ Transforms you into a trusted source.
Branding is all about the impression you make. It is your reputation and what sets you apart from your competitors.
Do you vacuum, or do you Hoover?
Do you ask a search engine, or do you Google it?
When you're in need of fizzy refreshment do you want a cola or do you ask for a Coke?
It's all in the branding!