Hannah Allen | 20-01-21
Let's start with its definition; branding is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.
Branding your business is absolutely critical. The impact of creating a successful brand can be broken down into the following factors:
Makes your business instantly recognisable
Builds a reputation for you and your company
Builds a connection with your audience
Transforms you into a trusted source
Branding is all about the impression you make.
It is your reputation and what sets you apart from your competitors.
Do you vacuum, or do you Hoover? Do you ask a search engine, or do you Google it?
When you're in need of fizzy refreshment do you want a cola or do you ask for a Coke?
It's all in the power of building a strong brand.