Hand holding a white paper bag

WHY YOU REALLY NEED A BRAND

BY HANNAH ALLEN | 18-3-22

IS IT REALLY THAT IMPORTANT?

ONE / MAKES YOUR BRAND INSTANTLY RECOGNISABLE

Poster

TWO / BUILDS A REPUTATION FOR YOUR AND YOUR COMPANY

THREE / BUILDS A CONNECTION WITH YOUR AUDIENCE

FOUR / TRANSFORMS YOU INTO A TRUSTED SOURCE

Branding is all about the impression you make. It is your reputation that sets you apart from your competitors. 

So ask yourself; 

Do you vacuum or Hoover?

Do you ask a search engine, or do you Google it?

Do you ask for a cola or a Coke?

It's all in the branding!

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FIVE / BLOWS YOUR COMPETITION OUT OF THE WATER

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The first impression that we make is so important. Before you even begin to start thinking about logo designs or colourways - you must think about how you want to make people feel.

HANNAH SAYS

Yes, yes it is. 

Let's start with its definition; branding is a marketing practice in which a company creates a name, symbol, or design that is easily identifiable as belonging to the company.

Branding your business is critical. 

The impact of creating a successful brand can be broken down into the following factors.