WHY YOU REALLY NEED A BRAND
BY HANNAH ALLEN | 18-3-22
IS IT REALLY THAT IMPORTANT?
ONE / MAKES YOUR BRAND INSTANTLY RECOGNISABLE
TWO / BUILDS A REPUTATION FOR YOUR AND YOUR COMPANY
THREE / BUILDS A CONNECTION WITH YOUR AUDIENCE
FOUR / TRANSFORMS YOU INTO A TRUSTED SOURCE
Branding is all about the impression you make. It is your reputation that sets you apart from your competitors.
So ask yourself;
Do you vacuum or Hoover?
Do you ask a search engine, or do you Google it?
Do you ask for a cola or a Coke?
It's all in the branding!
FIVE / BLOWS YOUR COMPETITION OUT OF THE WATER
The first impression that we make is so important. Before you even begin to start thinking about logo designs or colourways - you must think about how you want to make people feel.
Yes, yes it is.
Let's start with its definition; branding is a marketing practice in which a company creates a name, symbol, or design that is easily identifiable as belonging to the company.
Branding your business is critical.
The impact of creating a successful brand can be broken down into the following factors.